Joint Marketing Agreement

- The Joint Marketing Agreement allows two companies selling complementary products or services to cooperate in marketing efforts when the products are purchased by the same consumer. 
- The two companies must make sure that their products are truly complementary, that their marketing styles are the same, and that each is committed to carrying out the agreed upon joint marketing tasks.
- This Joint Marketing Agreement state the parties will generally cooperate in certain areas, such as exchanging information about distribution channels, product development and sales leads.
- The terms of the agreement also provide a way for continuing the arrangement, if both parties believe it to be beneficial.  
- The parties in a Joint Marketing Agreement need to be particularly careful about their legal obligations in the areas of anti-trust laws and confidential information.

When You Need It
- To document the terms and obligations between two companies who want to cooperatively market their goods or services.

Getting Started

You will need:
- Name and address of both parties to the Agreement.
- Details of the type of joint marketing relationship between the parties, each party's product(s) to be sold, and the beginning and ending dates of the Agreement.

When to Review and Revise 
- To correct the information contained in the Agreement.
- To document another joint marketing relationship.