Advertising Agency Agreement


Overview
- The Advertising Agency Agreement establishes the relationship between an advertiser and its advertising agency, including the compensation for the agency's advertising services. 
- The Advertiser is a company or individual who wishes to advertise its product.  The advertising agency works for the advertiser, prepares the advertisements, and makes media purchases (buys air time, magazine ad space, or other advertising media).
- The relationship between an advertising agency and the advertiser presents many other issues, such as liability for inappropriate or illegal advertising, ownership of intellectual property and other matters.  Be sure that your attorney reviews any final proposed agreement.
- An advertising agency is not a true "agent" for the advertiser.  The ad agency does not have the authority to bind the advertiser in a contract.  While the ad agency may purchase media space on behalf of the advertiser, in most cases the contract for the media is between the ad agency and the media provider.

When You Need It
- When you need to hire an outside entity to provide services to advertise you goods and/or services.
- To document the services to be rendered by the agency, the advertiser's right to approve work and expenditures and the compensation arrangement and payment mechanisms.


Getting Started

You will need:
- Name and address of the company wanting to use the services of the advertising agency.
- Name and address of the advertising agency.
- Details of what the agency is to do, compensation and terms of the services to be provided by the agency.
- The date services are to start and the termination date, if any.

When to Review and Revise 
- To correct or change the information contained in the Agreement.
- To create another Agreement to use with another agency. 


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